0
  • No products in the cart.
Total:$0.00

Cookie Policy for GCAN

This is the Cookie Policy for GCAN, accessible from gcan.org.au.

Cookies and Web Beacons

gcan.org.au uses cookies to store information about visitors’ preferences, to record user-specific information on which pages the site visitor accesses or visits, and to personalize or customize our web page content based upon visitors’ browser type or other information that the visitor sends via their browser.

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the site’s functionality.

 

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.

The Cookies We Set

  • Email newsletters related cookies: This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
  • Orders processing related cookies: This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
  • Surveys related cookies: From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
  • Forms related cookies: When you submit data through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

Site preferences cookies: In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences.

Third-Party Cookies

  • We use adverts to offset the costs of running this site and provide funding for further development. The behavioural advertising cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presentinIn some special cases, we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

 

  • This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.
  • For more information on Google Analytics cookies, see the official Google Analytics page.
  • Third-party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which help us to understand how we can improve the site for you.
  • From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
  • As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
  • g similar things that may be of interest.
  • Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.
  • We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the social media sites will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Double Click DART Cookie

  • Google, as a third-party vendor, uses cookies to serve ads on gcan.org.au
  • Google’s use of the DART cookie enables it to serve ads to our site’s visitors based upon their visit to gcan.org.au and other sites on the Internet.
  • Users may opt-out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL – http://www.google.com/privacy_ads.html

Our Advertising Partners

Some of our advertising partners may use cookies and web beacons on our site. Each of these advertising partners has their own Privacy Policy for their site. These third-party ad servers or ad networks use technology in their respective advertisements and links that appear on gcan.org.au and which are sent directly to your browser. They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by our site’s third-party ad networks to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on the site.


gcan.org.au has no access to or control over these cookies that are used by third-party advertisers.

More Information

Hopefully, this has clarified things for you and as was previously mentioned, if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

 

However, if you are still looking for more information then you can contact us through one of our preferred contact methods:


Email: info@gcan.com.au

Google Disclosure Notice

Online Advertising and AdWords - An Introduction

Google’s advertising product AdWords displays your ads to people for products/services which are similar to what is offered on Google and its partner sites. Advertising with AdWords gives you the opportunity to reach your new potential customers at the exact moment they’re searching for products/services, which are also offered by you. You can choose to be charged for clicks, impressions or conversions on the basis of the type of campaign you run.

 

We provide performance data once your ads start running to give your third-party partner a clear idea as to what is working and what isn’t. AdWords advertising is a highly accountable technique which helps you understand the exact return on your advertising investment, allowing you third-party partners to make adjustments to optimize for the best possible return.

 

Along with Google search ads, you can also run advertisements on Google’s network of partner sites (where you see ‘Ads by Google’) including YouTube. Here you can make use of other advertising formats such as image and video ads.

Google and Third-Party Partners

It is our belief that AdWords can help your business reach greater heights. However, you might not have the time or the resources to build and maintain a successful AdWords account. You might require some help from an expert in this field.

 

That’s where our third-party partners come in. There are many different types of third parties out there, from the largest advertising agency and yellow page publisher to the one-person web consultant. To help you select a third-party partner, we’ve developed our Partner Programs. Third parties participating in these programs will display a badge on their website and have taken and passed certification exams. Two badges that you’ll probably see most often are AdWords Certified Partner and Premier SMB Partners. See the badges and learn about our Partner Programs at www.google.com/partners.

 

To confirm that a company is certified within our Partner Programs, click the badge on their website. If they’re certified, you’ll be taken to the company’s profile page on Google.com.

How to work with a third-party partner

An AdWords third-party partner can save you and your business a lot of time and energy. For best results, we encourage you to stay informed, involved, and up-to-speed on your ad campaigns, and let your partner handle the time-consuming work.

 

Third-party partners will often charge a fee in addition to the cost of your advertising. Remember, they’re providing a valuable service by managing your AdWords campaigns, providing you with reporting, answering your questions, and optimizing your campaigns, among many other things. We believe it’s important for you to understand the total cost of your AdWords advertising, including any fees your third-party partner charges. Use this amount to determine your return on investment (ROI).

Here are five quick tips for being a savvy customer:

  1. Be selective: When selecting a third-party partner to work with, look for companies that display a Certified Partner or a Premier SMB Partners badge. You can use Google Partner Search to verify that a company is certified, or to search for certified partners. As part of your selection process, be sure that you understand and are comfortable with the length of the contract you’re entering into with the partner. There are a few other criteria to help you choose the right third-party partner for you:
    • Has this third-party partner worked with businesses in your area before?
    • What about businesses with similar budgets or target audiences?
    • What other services can they provide – alongside AdWords – to grow your business?
  2. Pick one partner: You may be tempted to divide your budget among multiple third parties to see which one drives the best results. You’re welcome to do this as long as you test them one at a time. Google doesn’t display more than one ad for a business on a page of search results, so you’ll find it difficult to test multiple third parties at once.
  3. Educate yourself: Understanding AdWords at an advanced level can take time, but it doesn’t take much time to learn the basics. Review the “AdWords basics” section below or visit the AdWords Help Center at adwords.google.com/support/aw to learn more. Understanding AdWords will help you make more informed decisions with your third-party partner.
  4. Trust experience: If you’re working with a company that’s managed hundreds of AdWords accounts, then it’s likely that they’ve developed expertise with AdWords. If they tell you that certain industries have historically higher online-advertising costs or certain keywords might not work for your business, they’re probably speaking from experience.
  5. Evaluate your performance: Unless you’re focused on branding, what matters most about AdWords is the return on your advertising investment (i.e. the number of new customers coming in the door). So take some time each month to measure what you’re investing, and the results you’re receiving from that investment.

What to watch out for:

We believe that it’s important for you to have a great experience with AdWords. If this isn’t the case, please let us know. Be sure to first work with your third-party partner to try to resolve any issues before contacting us.

 

Many third parties have earned our trust by representing the best interests of their advertisers. There are some third parties that are not acting in this way. Here are some activities to watch out for and let us know about:

  • Not sharing the cost and performance of AdWords campaigns: You have a right to know, at a minimum, the number of clicks, impressions, and cost of your AdWords advertising.
  • Guaranteeing ad placement, either on a specific advertising channel or in a specific position: It’s not possible to guarantee a specific ad position on Google.com search results pages. AdWords ad position is determined by an auction and changes dynamically with every new search. Some third parties may only charge you if they achieve your desired ad placement, but those that guarantee a specific position (i.e. the top position every time a user searches for your keyword) are misrepresenting how AdWords works.
  • Claiming to be from Google: Ask this person for their name and to email you from their Google.com email address; if you’re still unsure, forward the email to the address above.
  • Harassing or bullying you into signing up: Only you can remove your business from the natural or organic search results on Google.com.
  • Deceptive pricing: The agency may not use the correct advertising budget as agreed with you — make sure that you get an official copy of your agreement in writing.
  • Claiming AdWords will affect your organic or natural ranking: AdWords advertising has no impact on your organic or natural ranking in the search results; the two are completely separate.
  • Keywords: The words or phrases you select – when users search for those words on Google, your ad may appear next to or above the search results.
  • Clicks: The number of times users clicked your ad. Impressions: The number of times your ad appeared.
  • Click through Rate (CTR): The number of clicks divided by the number of impressions, shown as a percentage. A good CTR can improve your average position.
  • Average Position: The average position that an ad appears in when it’s triggered. An average position of 1-8 generally means that the ad is appearing on the first page of search results.
  • Cost: The total amount you spend with AdWords.
  • Conversion: The action that your advertising results in, such as a phone call, lead, or sale. This is usually a good metric to use to measure the success of your advertising.

Disclaimer: While we may not respond personally to your email, we will investigate your comments and, if necessary, take the appropriate action. If you have a question about your AdWords account and need help, please visit the Help Center at http://adwords.google.com/support/aw/.